Linking Myths Debunked
You can either play games, or win the game...
We do reciprocal linking work all day, every day,
for dozens of websites. We are quite possibly the most experienced
practitioners on the planet.
We also read everything we can find that is written
about this subject. Unfortunately, much of it is just plain wrong.
Where does this come from?
Since linking is now important to the search engines,
the "search engine mythologists" have decided to get involved
in an area that they previously ignored.
They haunt the discussion boards and forums related
to search engine optimization, and derive all manner of linking
theories from the postings.
In most cases, this is all related to some sort
of page ranking analysis, in which they attempt to "win"
the search engine game with a concocted strategy about the "right"
sites to link to.
Frankly, they use fear in order to generate inquiries
for work.
The truth is...it doesn't work. Linking strategies
that EXCLUDE a lot of relevant websites because of their traffic
volume or page ranking is EXACTLY THE WRONG WAY to do this work.
What's more, these strategies make the difficult
task of earning links even more difficult and frustrating.
Misplaced Priorities
These writers always get their priorities backwards.
They propose ridiculously complicated strategies, while glossing
over the considerable logistical challenges of linking.
Strategically, linking should be quite simple. Earn
as many links as possible from other relevant, legitimate web pages
(note the use of the term "pages", not "sites"
here). And do it as quickly as possible.
Instead, these people would have you chasing links
from sites that MAY NEVER EVEN LINK TO YOU, just because those sites
have high traffic or high page rankings. You end up wasting even
more time, chasing ghosts!
The goal should be to find relevant pages that WILL
link to you QUICKLY, and start building your base of link popularity
as large as possible soon as possible, while avoiding linking "games"
and link networks.
Their inexperience shows
In most cases, the writers of these articles betray
their inexperience at linking within their own writings, by advising
their readers to use the most inefficient methods possible of running
a link campaign. If they really knew what they were talking about,
they'd know the difference.
All while presenting all of this as a simple task
that takes a "little bit of time" every night.
Bull...linking work is pure drudgery. To maintain
your sanity, you want to spend the least amount of time possible,
to get the most results. That means using methods and processes
that are considerably more sophisticated than slogging through hundreds
of sites, looking for link partners.
Again, if they actually did a lot of linking, they'd
know the difference, and convey that to their readers.
Experience makes a difference
Again, we manage dozens of link campaigns. We see
what works, every day.
Forget about the schemes and goofy strategies. Relevant
link popularity, in volume, is what works in this business, time
and time again. Excluding relevant pages from consideration in order
to "beat" the search engines actually thwarts this goal.
What's more, it leaves you vulnerable to competitors who are not
so inhibited.
We can build our client's link popularity quickly
and properly. We know who WILL link back promptly. We get results
that will keep competitors at bay.
Cost/benefit analysis
It costs the same to get 10 links from high ranked
sites as it does to get 50 links from relevant but not so highly
ranked sites. And the 50 links would include the 10 high ranking
sites.
With exclusionary strategies, you get less link
popularity, for the same price. And the site with 50 links will
beat your pants off in the indexing game, every time, and will most
likely get indexed sooner.
Exclusionary linking makes absolutely no sense,
no matter how you cut it. Quite simply - from our considerable,
street level, day-to-day experience with linking...It
does not work!
With linking you can play games, or win the game.
We advise you against taking advise from people who talk a lot about
linking, but who don't really do much of it.
Would
you like more detailed information about our services? Please send
an email to djohnson@roiwebsites.com
with your site address and contact information, and we can begin
the process of building a firm quote for our services.
The next page on the tour is:
Pricing
- Our competitive advantage
Find
out about reciprocal linking, the right way....Please
tour our site for a complete review of the benefits,
our unique process, our competitive advantage, industry specific programs and
custom services..
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